In March 2025, while Xinjiang was still blanketed in snow, a fleet of RVs emblazoned with the "Chill Planet" logo quietly rolled in from Shanghai. While competitors waited for peak travel season, Chill Planet’s market team took the initiative, launching their first strategic move with a daring off-season expedition.

In addition to offering traditional RV rental services, they also took the lead by the marketing department in creating innovative all-in-one RV cultural tourism experiences. This deep-travel service, with the RV as the scenario carrier, is like a "Mobile Utopia" customized for urbanites, attempting to carve out a differentiated niche in Xinjiang's vast expanse and carry out a cutting-edge experiment on the "mobile lifestyle."

"Others wait for opportunities; we create them," the Marketing Operations Department emphasized, reflecting the team’s determination. This seemingly bold move was, in fact, a carefully calculated strategic layout. Four months ahead of schedule, the team launched a "rigorous survey," covering 7,000 kilometers across key regions like Urumqi, Kanas, and Ili. They documented details such as water, electricity, medical facilities, and restrooms at over 60 campsites and attractions, leaving no stone unturned that might affect the visitor experience. To address Xinjiang’s sparse population and vast terrain, the team designed "small-group, high-end" routes like the Kanas Starry Sky RV Camp and the Duku Highway Secret Realm Tour, securing scarce resources early and establishing a foothold in Xinjiang’s RV tourism market.

Chill Planet's product logic is clear and unique, always centered around the goal of differentiation in innovative businesses: they don't offer run-of-the-mill products but instead focus on creating distinctive "scarce" offerings. By gaining deep insights into market demand and accurately positioning their target customer groups, they have launched differentiated routes such as luxury family tours and photography and adventure tours. The luxury family tours provide a warm and comfortable RV travel experience for families, fostering stronger bonds among family members, while the photography and adventure tours cater to the pursuit of unique landscapes and thrilling experiences by photography enthusiasts and adventurers. These routes, with prices ranging from 18,000 to 100,000 yuan, directly address the pain points of high-net-worth users who "want exclusivity without the crowds."

More ingeniously, Chill Planet has transformed Xinjiang's transportation disadvantage into an advantage for "RV free travel." By promoting the "stop-and-shoot + campsite dinner" wild experience, they allow tourists to break free from the constraints of traditional tourism, stopping at will to admire the scenery and take photos. At the campsites, tourists can savor authentic Xinjiang cuisine and immerse themselves in the rich ethnic customs, enjoying a unique dinner. This product design, with the RV as the pivot, not only amplifies the uniqueness of the innovative business but also builds a competitive barrier through scenario-based experiences.

Behind the 98% satisfaction rate lies Chill Planet's meticulous attention to service details in its innovative businesses. Each RV is equipped with a local guide and an emergency medical kit. The local guide provides professional explanations and thoughtful services, while the emergency medical kit ensures the health and safety of tourists. A 24-hour service group responds to needs in real-time, and daily itinerary debriefings invite customers to "point out flaws," with adjustments made to meals and routes the next day based on feedback. Professional aerial photography and travel photography services are also provided.

The Marketing Department pre-scouts optimal photo spots to help visitors create viral social media content, encouraging them to shoot short videos and offering editing services to boost user-generated content (UGC) sharing. This overdelivering experience fuels word-of-mouth: among the first 40 customers, some actively recommended friends and family, leading to repeat bookings for alumni groups and RV enthusiast groups. "I never thought RVs could be this fun"—this frequent comment is both recognition of their service and endorsement of their innovative business model.

Looking beyond Xinjiang’s peak season, Chill Planet’s Marketing Department aims to leverage the success of its innovative tourism services to drive an "ecological closed loop," moving from "single product breakthroughs" to comprehensive expansion. In the second half of the year, the team will advance on "three fronts".

Product Development: Launch diverse routes like the 7-day Western Sichuan Tibetan Secret Realm, 5-day Hainan Island Loop, and Yangtze River Delta weekend micro-vacations, catering to varying durations and preferences.

Market Expansion: Explore educational tourism, partnering with universities for "RV science camps" and educational institutions for "parent-child nature classes," integrating RV travel with education and family activities.

New Media Operations: Launch the "New Gonow Selection" Douyin account, featuring "factory tours + outdoor products" to attract users and support tourism services. Live streams will offer "immersive roadshows," connecting in real time with Xinjiang campsites to showcase scenery and RV experiences, strengthening trust and driving conversions.

Xinjiang’s tourism venture in 2025 is a bold, visionary business practice, underpinned by a mission to redefine the value of RV travel. "We’re not selling trips—we’re creating opportunities to escape cities and return to authenticity," says the team, summarizing their 初心 for innovative RV tourism. In a saturated tourism industry, they use RVs as a medium to elevate traditional sightseeing into "enjoyment-focused journeys"—living up to their name by building a "new planet of lifestyle" in the wilderness.

"If we only do sightseeing, we’ll never outcompete traditional travel agencies," the team acknowledges. Their ultimate goal is to elevate RVs from transportation to lifestyle carriers. This Xinjiang campaign is more than a business success; it redefines RV travel.

In an era craving innovation in tourism, Chill Planet’s journey—using RVs as a brush and Xinjiang as a canvas—outlines a path of "product differentiation + service excellence + ecological openness." Their practice may offer a new paradigm for the industry, shifting from "traffic competition" to "value creation." As RV tourism becomes a symbol of life attitude, Chill Planet’s "Swear by 2025" is just the beginning.