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"Gochill Planet" Takes the Stage at World Camp Expo, Leading New Future for RV Camping with Chinese Solutions

Published on： 2025.11.13

Recently, the World Camp Expo (WCE), the first global camp industry platform originating from China, successfully concluded at the Anji International Convention Center in Zhejiang. As a benchmark brand in China's RV and camping sector, Gochill Planet, the all-in-one RV service platform under New Gonow Group, was invited to participate. The event served as a gathering for global industry leaders to explore new pathways for the camping economy and showcase the innovative strength of China's RV industry development.

Held under the theme "One World, One Camp," the exposition focused on "Global Vision × Chinese Practice," bringing together hundreds of industry leaders and pioneering practitioners for in-depth dialogues on camp operations, cultural and tourism integration, and outdoor lifestyles . Zhao Song, Head of the Platform and Camp Operations Department at Gochill Planet, delivered a keynote speech titled "Gochill Planet's Exploration on the Sustainable Development of RV Camps." He systematically shared the innovative achievements of Gochill Planet in camp planning, operational models, and user experience, providing the industry with a replicable and scalable standard model .

In his speech, Zhao Song reviewed New Gonow Group's journey in the automotive industry: from a steadfast practitioner of Chinese independent brand vehicles, to a pioneer in mixed-ownership reform, and now to a striver focused on providing full industrial chain services for RVs and new energy commercial vehicles. He particularly highlighted that the Group's subsidiary, New Gonow RV, as a listed company in China's RV sector, consistently drives innovation to steer the Chinese RV industry towards high-quality and sustainable development .

Leveraging the profound industrial foundation and resource integration capabilities of New Gonow Group, Gochill Planet was established to become a key component in the Group's strategic layout of building an "RV Ecosystem." Currently, Gochill Planet has gradually formed a business closed-loop centered on "Rental + Camps + Cultural Tourism," creating a multi-link synergistic RV service ecosystem. Its self-developed APP platform continues to evolve, transitioning from a utility tool into a comprehensive RV travel platform integrating bookings, services, and community features, thereby continuously enhancing the convenience and quality of user travels .

In camp construction, Gochill Planet is steadily advancing its national layout, having built and operated several self-owned projects, including the flagship camp at Taizhou Shenxianju. This particular camp has topped the Douyin "Food, Beverage, and Entertainment" rankings for several consecutive months, becoming a new benchmark for RV camping and micro-getaways in the Yangtze River Delta region. Camp projects in Shanghai, Tianjin, Guangzhou, Hubei, and Hainan are also being expanded in an orderly manner, continuously solidifying Gochill Planet's service network across the country .

Looking ahead, Gochill Planet will continue to deepen its integrated "Camps + Cultural Tourism" strategy. Through standardized, IP-based, and platform-driven operational models, it aims to contribute to the普及 and upgrading of outdoor lifestyles in China, offering Chinese wisdom and models to the global camping industry.