On March 26, the 2023 New Gonow Auto Business Conference and New Product Launch with the theme of "New Enjoy the Future, Coming Good" was held in Taizhou, Zhejiang Province. Chen Rongdong, member of the Party Working Committee and Deputy Director of the Management Committee of Taizhou Bay New Area, Wu Ximing, Director of the Economic and Technology Bureau of the Management Committee of Taizhou Bay New Area, Yang Chunhua, Director of the Investment Promotion Bureau of the Management Committee of Taizhou Bay New Area, Miao Xuezhong, Chairman of Zhejiang New Gonow Holding Group, Liu Xiang, Senior Vice President of New Gonow Group and General Manager of Zhejiang New Geo Auto, and other members of the leadership team, dealers, service providers, suppliers and customers from all over China More than 400 representatives gathered in Taizhou, the capital of manufacturing and the holy land of harmony, to witness the new momentum of New Gonow's new energy commercial vehicle growth in 2023.
Many new commercial vehicle products released to speed up the upgrade of market layout
At a time when the transformation of the commercial vehicle industry is deepening, the "double carbon" target continues to drive, and the logistics industry is exploding, the demand for new energy commercial vehicle products is growing rapidly and new market increments are being formed. Against this backdrop, three new models of the New Gonow New Energy Commercial Vehicles were officially launched at the conference, namely the New Gonow Aoten Pro, the New Gonow Rui Zheng (Rui Zheng L) and the New Geo Shuai Bao, which meet the market demand for large, medium and micro trucks, respectively, and further improve the layout of the new energy commercial vehicle market.
As a forward-looking player in the domestic new energy commercial vehicle market, New Gonow insists on the firm principle of market demand-oriented, and with its more than 20 years of production and manufacturing experience in the automotive industry, relying on the positive R&D platform, it is able to quickly translate market demand into actual products and has obvious advantages in the speed of new product updates. With the gradual launch of new products, New Gonow is accelerating the upgrading of its future market strategy layout and building a full-chain ecological system of sale, rental and use in the field of urban distribution.
Group Chairman Miao Xuezhong
"Historical experience shows that anticipating the market and forward-looking layout is the only way to seize the first opportunity." Mr. Miao Xuezhong, Chairman of New Gonow Group, said, "With the changing market demand, user scenario demand gives rise to product iteration and marketing upgrade, we are also constantly innovating and upgrading our products, creating new tools for wealth creation with users for "high efficiency and low cost" scenario demand, and continuously improving the ecological system from products to users to achieve higher evolution of business operation and user experience. We are also continuously innovating and upgrading our products, creating new tools for wealth creation with users in "high-efficiency and low-cost" scenarios, and continuously improving the ecological system from products to users to realize the high-level evolution of business operation and user experience.
Industry chain value reconstruction, forging its own brand power and international model
In the past two years, the overall development speed of the new energy commercial vehicle market has been inhibited to a certain extent by multiple factors, but despite this, the domestic new energy commercial vehicle sales still showed a counter trend of high development. Data shows that the sales of new energy commercial vehicles have increased by 303.08% from 58,500 units in 2020 to 235,800 units in 2022, and the penetration rate of new energy commercial vehicles in China has exceeded 5% and reached 7.13% in 2022.
In this regard, Liu Xiang, senior vice president of New Gonow Group and general manager of Zhejiang New Gonow Automotive, said that the development of new energy commercial vehicles has entered a more rapid development channel in 2023, while the extremely strong tenacity of the new energy commercial vehicle market indicates that the opportunity of industry value reconstruction has come, and New Gonow is fully prepared.
The three new energy commercial vehicle models launched this time have been improved in many key aspects, such as cargo volume and battery performance. Combined with perfect financial services and after-sales services, the New Gonow new energy commercial vehicle products will bring customers more loading space and longer range, and will further enhance the economic benefits sought by customers. In terms of brand power, with its outstanding quality, New Gonow has participated in many new energy vehicle activities in the countryside and cooperated with authoritative media in the industry, making full use of online communication, offline events and exhibition activities to highlight brand characteristics and continuously improve brand awareness.
Yuan Lei, Executive Vice President of New Gonow Motors Marketing Company
In addition, with the momentum of China's new energy vehicle development in the world, New Gonow is also insisting on the "international" development trend in the field of new energy commercial vehicles. At the conference, Yuan Lei, Executive Vice President of New Gonow Automotive Marketing Company, said that New Gonow has already obtained the export qualification in 2023, and has already determined the export products and officially started the product certification, and has maintained stable business contact with many foreign customers, which fully demonstrates the strength of New Gonow in line with the international market.
Win-win cooperation and cohesion of marketing potential to run to the new situation
Since entering the new energy commercial vehicle market, New Gonow has launched a number of new energy commercial vehicle products, and in 2022, with the outstanding market performance of star models such as Aoten and Shuai Ling, New Gonow was among the top 10 new energy commercial vehicle sellers in China, and compared to the sales two years ago,New Gonow became the company with the largest increase in sales among the list in 2022. Under the complex market environment and situation, the determination of New Gonow to focus on the new energy commercial vehicle market segment is becoming more and more firm, and its track value is becoming more and more prominent.
In the fierce market competition, the excellent results of New Gonow's new energy commercial vehicles cannot be separated from its strong marketing network layout. Different from the traditional dealer expansion layout model, the marketing team of New Gonow innovates the expansion method and formulates precise dealer business strategy to smoothly open up the high-quality dealer channels in the national market, and with the assistance of financial channels, it has made a solid pavement for the market sales of the products. In addition, New Gonow's increasingly perfect sales channels and constantly improved service system have made the company more risk-resistant and its market share has been increasing.
Liu Xiang, Senior Vice President of New Gonow Group and General Manager of Zhejiang New Gonow Motors
Liu Xiang, Senior Vice President of New Gonow Group and General Manager of Zhejiang New Gonow Automotive, said that 2023 will be an even more extraordinary year, with China's irreversible position as a global leader in the new energy industry and the irreversible trend of rapid growth of new energy logistics vehicles in China. With the support and help of our national partners, New Gonow will take advantage of the many new products launched in 2023 to achieve a high-speed growth of over 300%. The goal.
Hundreds of partners signed on site to share a new future together
In this business conference, the person in charge of the new products and business policies for 2023 made a detailed presentation. Under the excellent market performance, clear product advantages, clear strategic layout and solemn service commitment, the New Gonow new energy commercial vehicles present a positive development path of cost advantage, quality assurance, supply guarantee, service highlights and new product development strategy, showing strong development potential to the outside world and providing great confidence for service providers, dealers, suppliers and end customers nationwide. On the site of the business conference, hundreds of partners signed strategic cooperation agreements on the spot, firmly establishing their confidence in joining hands with New Gonow.
The business conference also honored outstanding service providers, suppliers and dealers nationwide. On the spot, several award-winning representatives shared their cooperation testimonials, saying that in the process of cooperation with New Gonow, New Gonow's strong R&D strength, complete product chain and perfect brand services have provided strong and high-quality market competitiveness, and New Gonow's brand charm has become a high-quality business card to establish contact with more and more end consumers.
The New Gonow New Energy Commercial Vehicle 2023 Business Conference was successfully held, which conveyed the development trend to the market and also strengthened New Gonow's determination and confidence to build a first-class new energy commercial vehicle enterprise, injecting new momentum and opening up new space for the development of the new energy commercial vehicle market in 2023.