This year marks the 21st anniversary of the first Geow vehicle rolling off the production line at New Gonow Group. On March 18th, New Gonow Group organized the 2024 Annual Excellence Awards Ceremony and "3.18 Spirit" Promotion Conference at its Tongxiang base. Chairman Miao Xuezhong personally attended the conference, joining employee representatives to review the company's development journey, celebrate its historical spirit, and outline future development plans. On that day, companies within the group, both domestic and overseas, engaged in in-depth discussions on the connotation of the "3.18 Spirit" and the strategic direction and goals for the group's new decade through online and offline means.

The conference began with the host elaborating on the origin and connotation of the group's "3.18 Spirit." This spirit, born at the inception of the group, has gradually become the soul of the group's development over the past two decades, inspiring generations of New Gonow people to forge ahead bravely. The live meeting progressed through three chapters, each building upon the previous one throughout the event.

Image: Main venue at New Gonow Group's Tongxiang base

In the "Pioneering Journey" chapter, a video took attendees on a trip through the group's development over the past 20-plus years. From the arduous beginnings to gradually gaining a foothold in the market and ultimately achieving a successful listing on the Hong Kong Stock Exchange, a series of milestones vividly demonstrated the hard work and unyielding entrepreneurial spirit of New Gonow people.

Subsequently, the conference recognized outstanding individuals and teams for their contributions to the company over the past year. Award-winning employees and team representatives shared their profound understanding and practical insights into the "3.18 Spirit." They recounted their adherence to their original aspirations during difficult times, shared innovative breakthroughs in team collaboration, and presented vivid examples that illustrate the core essence of the corporate spirit, deeply touching the hearts of all attendees.

Image: Recognition of outstanding individuals and teams at the conference

The "Riding the Waves" chapter focused on the development of New Gonow's RV business. An opening video showcased the rapid growth of New Gonow RV since its inception, highlighting the team's wisdom and dedication from product innovation to market expansion.

During the business segment management sharing session, Andrew, General Manager of New Gonow RV Australia, and Liu Qin, General Manager of New Gonow RV China, introduced the development history, current status, and future plans of the RV business both domestically and internationally, providing a clearer understanding of overseas markets. Liu Xiang, head of the domestic RV and new energy segments, elaborated on the strategic direction and development plan for the domestic RV market, pointing out the direction and key objectives for further development. Additionally, Liu Xiang introduced the current development status of the group's new energy segment and clearly outlined the business development plan and firm confidence.

Image: Andrew, Liu Qin, and Liu Xiang sharing domestic and international business development from top to bottom

In the "Future is Here" chapter, a creative video showcasing the trends in AI, new energy, digitization, and other technological integrations sparked endless imagination about future innovations in RV technology. At the scene, Chairman Miao Xuezhong delivered an important speech based on the current macroenvironment and the group's strategic decisions.

Image: Chairman Miao Xuezhong delivering a speech at the scene

He first highly affirmed the "3.18 Spirit" that the group has cultivated over 21 years and, combining the current domestic and international situations with the group's development status, conducted an in-depth analysis of the challenges and opportunities faced. Miao Xuezhong clearly outlined the group's expectations and requirements from multiple dimensions such as products, services, brands, and supply chains. Furthermore, he emphasized that the RV business will become the strategic core of the group's future development and officially proposed New Gonow's globalization development strategy—a grand goal to strive to become a leading global RV brand within the next decade, demonstrating firm confidence and strong determination and painting a clear blueprint for the group's future development.

Image: Group photo of attendees at the New Gonow Group's main venue

Currently, as the group's corporate culture further evolves, the unique values and sense of mission embodied in the "3.18 Spirit" have become more deeply ingrained in people's minds, evolving into a powerful spiritual engine driving the group to achieve its strategic goals. This conference was not only a summary and review of the work over the past year but also a rallying call for the group to embark on its new decade-long journey. Led by the "3.18 Spirit," all New Gonow people will devote themselves to the group's grand cause with even greater enthusiasm and high spirits, jointly creating an even brighter future for New Gonow.