From September 30th to October 8th, the deserts of Alxa League in Inner Mongolia once again buzzed with the roar of engines and the passion of off-road culture. The Alxa Hero Rally, themed "Era of Heroes·Symbiotic Future," was not just a feast for off-road enthusiasts but also a significant stage for the Gochill Planet brand under New Gonow Group to showcase the diverse layout of its RV ecosystem. During the event, Gochill Planet teamed up with "North of the Tropic of Cancer," the first domestic outdoor film themed on RV travel, creating cross-border synergies that forged a new path for deeply connecting RV culture with mainstream lifestyles.

Breaking Boundaries: The Resonance of RV Culture and Cinematic Art

As a key brand within New Gonow Group's RV ecosystem, Gochill Planet's debut at the Alxa Hero Rally immediately garnered widespread attention through its innovative cross-border collaboration. The joint appearance with the film "North of the Tropic of Cancer" marks another breakthrough in brand marketing and represents New Gonow Group's strategic practice of using cultural content as a medium to promote the RV lifestyle to the masses.

The "Longtree No.1" RV, featured throughout the film, was present on-site. In its real-life role as the "mobile home" during the movie's production, it vividly demonstrated the unique charm of RV travel to the audience. The trailer shared on-site by director Zhao Hantang further deepened the integration of RV travel with the core spirit of freedom and exploration through compelling imagery, constructing a vision of an "attainable distant horizon" for viewers.

Ecosystem Empowerment: Comprehensive Upgrade from Product to Scenario

The "Longtree No.1" completed its entire desert crossing journey to Alxa with "zero failures," which not only verified the reliability and technical strength of New Gonow's RV products in extreme environments but also highlighted the Gochill Planet brand's precise response to the core demand for "freedom of travel." Through the three-dimensional linkage of product R&D, scenario creation, and content marketing, New Gonow Group is progressively building a closed-loop RV ecosystem covering "manufacturing – experience – culture."

During this event, Gochill Planet announced plans to launch "identical travel routes to the film's locations" based on "North of the Tropic of Cancer," further bridging the boundary between cinematic content and real-world travel. Users can not only experience the poetry of RV travel on the silver screen but also personally embark on the scenic routes featured in the film, achieving a seamless transition from "watching" to "experiencing." This innovative move signifies New Gonow Group's strategic upgrade within its RV ecosystem operations, shifting from a singular product sales model to a diversified model of "product + service + culture."

Symbiotic Future: Breaking the Mold and Popularizing RV Life

The Alxa Hero Rally has always been synonymous with extreme off-roading and hardcore culture. Gochill Planet's participation infused this grand event with new connotations of "slow living" and "light travel." From the passionate challenges of off-roading to the leisurely roaming of RVs, New Gonow Group, using Gochill Planet as a lever, is continuously breaking down the barriers of RV culture, gradually transforming it from a "niche hobby" into a "mainstream lifestyle."

Just as the rally's theme, "Era of Heroes·Symbiotic Future," suggests, New Gonow Group is committed to deepening the integration of the RV industry with users' lives through technological R&D, ecosystem partnerships, and brand innovation. The collaboration between Gochill Planet and "North of the Tropic of Cancer" is not only another successful trial in brand marketing but also a significant milestone on New Gonow Group's path towards the diversified development of the RV ecosystem.

Using content as a bridge and experience as the core, Gochill Planet is implanting RV culture into a broader public view through diversified marketing practices. Guided by an ecosystem-based strategy, New Gonow Group continues to expand the boundaries of the RV industry, helping to turn a new paradigm centered on freedom, exploration, and life possibilities from ideal into reality.