On May 20, the first RV Camping Festival 2023, jointly organized by New Gonow Group and Huangyan Jiaotong Travel Group, was grandly opened at the New Gonow Fangcaodi RV Campground in Shenxianju. The festival was held for two days, with the theme of "Go Wild, Go Free". Through a series of RV camping-related experience activities and industry forums, the festival opened a novel RV camping experience for visitors and explored the new mode and new business model of tourism development.

Li Feng, Senior Vice President of New Gonow Group, hosted the event

As one of the important activities of New Gonow Group to lead innovative RV life, this event was strongly supported by industry authorities as well as Taizhou City and Xianju County Bureau of Culture, Radio, Television and Tourism Sports, Yangtze River Delta Tourism Association Self-driving and RV Camping Union and other units. On the day of the event, Mr. Ye Shengji, Chief Engineer and Deputy Secretary General of China Association of Automobile Manufacturers, Mr. Fang Dehe, Secretary General of China Association of Automobile Manufacturers Caravan Branch, Mr. Liu Hanqi, Supervisor of China Touring Caravan Association, Secretary General of Self-driving and Camping Caravan Branch, Mr. Luo Jianhong, Deputy Director of the Standing Committee of Xianju County People's Congress, Mr. Wang Mudan, Director of Xianju County Culture, Radio, Film and Tourism Bureau and leaders of industry authorities, Mr. Miao Xuezhong, Chairman of Xinjiu Group, came to the scene, together with Many RV lovers and many media friends gathered happily to experience the first RV Life Camping Festival together.

Guests and leaders at the event

RV tasting Experience high quality camping

The first day of this RV camping festival is located in Shenxianju New Jio Fangcaodi RV Campground, which is located in the national 5A scenic spot Shenxianju, Taizhou, Zhejiang Province, with a unique geographical location, first-class landscape environment and rich surrounding facilities. It has become a cultural promotion center, RV camping experience center, RV brand operation center, and a gathering center for RV and camping enthusiasts. At the camping festival, many RV brands under the New Gonow Group converged, including many representative models of Longcui and Yuejie, covering self-propelled, trailer and off-road RVs, with diversified and personalized functions, fully demonstrating the strength of the New Gonow Group in the field of RV intelligent manufacturing and bringing a zero-distance RV tasting feast for visitors on site.

On-site visitors touring the RV

Different from the traditional wild camping, this RV camping festival is built around RV life as a whole, with RV elements running through the whole process. The event brings together elements of RV experience, food tasting, fun games, etc., and innovatively integrates scenic spots, catering services, camping equipment and other resources, eliminating the traditional outdoor camping tedious preparation and high cost investment, leading outdoor life enthusiasts to easily play outdoor RV life. During the camping festival, a short video collection contest will be launched to provide visitors with a richer and deeper cultural experience, promote innovative cultural tourism services and improve the quality of cultural tourism experience.

Event site

Industry forum to discuss the new development industry

On the day of the camping festival, New Gonow Group officially launched the "Go Wild Planet" APP, which is a planning platform for RV camping and self-driving tourism launched by New Gonow on the basis of information and digital technology. As an RV travel planning tool, Go Wild Planet takes RV travel routes as the core, scenic campsites and RV supply campsites as the backbone, covering the whole value chain of RV and camping related services, creating a one-stop RV travel reservation service, and at the same time, creating a social function of friendship circle for RV users, so as to find RV users who share the same interests and like RVs, and easily start a good time on the journey.

Zhu Shanlong, Assistant to Chairman and General Manager of Auto Ecology Division of New Gonow Group, gave a report on the launch of "Go Wild Planet" App

At a time when the camping economy is booming, the domestic tourism industry is facing new opportunities and challenges. During the camping festival, industry and local leaders, the chairman of the New Gonow Group and relevant persons in charge of the RV segment also held a forum on the future development of the RV industry and discussed the new industry of the RV industry. Mr. Miao Xuezhong, Chairman of New Gonow Group, said that RV is not a luxury, but should come into ordinary people's home; the "Go Wild Planet" APP platform released this time should make caravaners become lifelong VIPs; all that New Gonow has done around the development of the industry is dedicated to solving the pain points of the industry and making efforts for the happy life quality of the general public.

Speech by Mr. Miao Xuezhong, Chairman of New Geo Group

Awarding of camps to set a model benchmark

Awarding of camps to set the model benchmarkIn order to enrich the ecological development mode of RV and provide a new development direction for the tourism industry, New Gonow Group innovatively builds RV camping vacation camps, which skillfully combines the RV industry with the camping economy. Through the innovative integration of RV life and camping business, with literature, food, outdoor sports and other social elements, and the integration of a series of experience activities such as scenic spot tour according to local conditions, we create a differentiated and personalized camping experience scene with RV life as the core, constantly expanding the boundaries of RV industry ecology, and expanding the imagination of outdoor life for the majority of outdoor life enthusiasts.

RV camp site

Take Shenxianju New Gonow Fangcaodi RV Campground as an example, the campground insisted on the development concept of new products, new services, new technologies and new management since its establishment, set the highest standard for the industry, actively participated in and promoted the transformation and upgrading of the tourism industry, promoted the quality and efficiency of tourism development through innovative development mode, and became a model for the construction of national RV campsites. During this event, the Self-driving Touring and Camping Caravan Branch of the China Touring Caravan Association awarded the "Model Camp" to Shenxianju Fangcaodi Caravan Camp, fully affirming the innovative attempts of Xinjiu in the field of caravan camp ecology. The official awarding of the "Model Camp" will promote the high-quality and rapid development of the domestic RV camping industry.

On-site awarding ceremony

"Go Wild Go Free", the first RV Camping Festival 2023 was successfully launched. Through the two-way linkage of RV and camping, it fully demonstrated the charm of RV camping life, and provided new ideas for the development of tourism industry nowadays, while to a certain extent, it could promote local economic development and cultural exchange, and drive the "RV+" cultural tourism industry to feed local economic development.

01 Ye Shengji - Chief Engineer and Deputy Secretary General of China Association of Automobile Manufacturers

As an important part of the automobile industry, the caravan industry will be an important growth point for the automobile industry.

Through these years of efforts, China's caravan industry has formed a more complete manufacturing chain and service chain. We have to combine the national conditions of China and come out with a road of RV development with Chinese characteristics.

New Gonow insists on the internationalization strategy and the whole industry chain operation, which has realized the double improvement of scale and quality and provided new ideas and new ways for the industry development. Practice has proved that the RV industry adheres to the whole industry chain development mode, which extends the industry chain and improves the value chain, and is an effective way to enhance the core competitiveness of enterprises.

02Fang Dehe-Secretary General of RV Branch of China Association of Automobile Manufacturers

The RV industry is closely related to camping, tourism, recreation and entertainment industries, and the ripple factor is much higher than that of the whole vehicle industry. Through the efforts of Chinese RVers in the past two decades, while being self-sufficient, they have continuously expanded overseas markets, contributed Chinese power to the development of world RVing and established the status of Chinese RV industry in the world.

At present, the RV industry urgently needs the promotion of RV culture and the strengthening of RV camp construction. New Gonow has transplanted its 20 years of vehicle intelligence, R&D process and technology to the RV industry. New Gonow's exploration and practice of the operation mode of the RV industry also marks that China's RV industry has bought into a new stage and a new height.

03 Liu Hanqi-Superintendent of China Touring Car and Boat Association, Secretary General of Self-driving and Camping RV Branch

The camping fever reflects the people's demand for a better life, which is especially evident in the post-epidemic era. According to statistics, the output value of the camping economy reached more than 70 billion in 2022, and is expected to exceed 250 billion by 2025. To achieve a breakthrough in the RV industry, the construction of campgrounds and other supporting facilities is crucial.

04 Luo Jianhong-Deputy Director of the Standing Committee of Xianju County People's Congress

A good RV camping site is an important way to show the image of the city. We hope to take this RV camping festival as an opportunity to promote the new vitality of Xianju RV camping industry, to create a new benchmark in the RV camping industry and to build a new way of RV camping economy.

05 Wang Mudan - Director of Xianju County Culture, Radio, Tourism and Sports Bureau

Xianju people and land, a rich historical heritage, has always been a tourist destination. In recent years, the county government insists on strengthening and enlarging the tourism industry, constantly consolidating the leading edge of the tourism industry and continuously improving the business environment. The holding of this RV camping festival will help Xianju County expand the new momentum of tourism economic growth, continuously stimulate the vitality and potential of tourism resources, and promote the upgrading of tourism.