Driven by the wave of globalization, Zhejiang New Gonow Automobile Co., Ltd. (hereinafter referred to as "New Gonow Automobile"), a subsidiary of the New Gonow Group, is expanding its overseas markets at an unprecedented pace, demonstrating a robust trend of international development. From successfully obtaining EU certification to delivering bulk orders to countries such as South Korea and Uruguay, New Gonow Automobile is demonstrating its firm determination to "go global" through concrete actions.
This year, New Gonow Automobile has significantly accelerated its overseas market expansion. As of November, the company has successfully exported hundreds of new energy commercial vehicles, laying a solid foundation for its presence in overseas markets. Zhao Zixu, head of overseas business, stated that New Gonow Automobile's overseas market expansion is progressing smoothly, with sales continuing to improve, and it will become a new profit growth point for the company.
New Gonow Automobile adheres to the strategy of "coordinated internal and external development," investing heavily in technological development and adaptability testing. Vehicle testing covers extreme conditions such as extremely cold and hot environments to meet all-weather testing standards in different regions. This strict control over product quality and continuous pursuit of technological innovation enable New Gonow Automobile's models to quickly adapt to overseas markets and meet the diverse needs of local customers.
In the first half of this year, New Gonow Automobile's E-LCV and E-MCV models successfully passed EU certification, obtaining the key to entering the European market. To adapt to local usage scenarios, the New Gonow Automobile Research Institute comprehensively optimized vehicle configurations, including upgrading active and passive safety systems. Zhao Zixu pointed out that the European market has a huge demand for new energy light commercial vehicles, with well-developed infrastructure and immense market potential, making it a priority for the company to explore.
Currently, New Gonow Automobile's exported models mainly focus on new energy light commercial vehicles and new energy light buses. In South Korea and Uruguay, the company has achieved bulk deliveries of new energy light commercial vehicles; in Nepal, it has signed orders for over a hundred new energy light buses; and in Italy, Colombia, Egypt, and other places, New Gonow Automobile has completed the export of prototype vehicles. Additionally, the company is in contact with France, Sweden, Chile, and other countries, with cooperation progressing smoothly.
Apart from technological innovation, New Gonow Automobile also places great emphasis on improving after-sales service. To address the challenges faced by foreign customers in vehicle maintenance and parts replacement, New Gonow Automobile dispatches personnel to provide real-time technical support in the host countries and invites foreign dealers to receive training in China. Meanwhile, the company is establishing regional parts warehouses overseas to improve the speed of parts supply.
Liu Xiang, general manager of New Gonow Automobile, stated that converting technological innovation achievements into better commercial value in overseas markets is one of the company's important goals for international development. Simultaneously, the development of overseas markets will provide strong support for the company to feed back into the domestic market and promote product quality improvement and upgrading.
In the future, New Gonow Automobile will continue to increase its R&D investment, promote continuous product innovation and upgrading, broaden its product matrix, and enhance its brand influence, embracing the global market with a more open attitude. With the accelerated globalization process, New Gonow Automobile's path of international development will become broader and broader.