The drums of March beat loud. Following the successive conclusions of the Shanghai and Beijing RV shows, NEWGONOW Group's domestic RV division made a powerful debut with a brand-new posture. The inaugural assembly of its three-brand matrix, the grand unveiling of the 400V platform, and the comprehensive display of its ecological closed-loop—the Group not only secured substantial orders but also showcased to the industry NEWGONOW's unique "RV Lifestyle Aesthetics."

Brand Matrix Debuts Together, a "Troika" in Full Force

This time, NEWGONOW completed a profoundly significant brand unveiling—its three major brands, LONGTREE, REGENT, and DEDDLE, made their first collective appearance. LONGTREE RVs are positioned as the preferred choice for national travel, DEDDLE RVs set the benchmark for high-end travel living, and REGENT RVs pioneer off-road travel living. The three brands cover different user circles, forming a complete product matrix.

Departing from traditional model-by-model displays, the NEWGONOW RV booth, themed in Tiffany green, customized exclusive scenarios for each model, deeply integrating the camping atmosphere of the "Go Wild Planet" platform. From set design and lighting ambiance to vehicle display and interactive experiences, every detail was meticulously crafted. The booth presented not just vehicles, but a unique RV lifestyle aesthetic belonging to NEWGONOW, allowing every visitor to immerse themselves in the charm of RV living. The booth was tremendously popular, becoming the undeniable center of attention at both shows.

Technological Breakthrough Redefines RV Power Standards

At this auto show, the "Jizhixing" intelligent system, independently developed by the NEWGONOW RV Research Institute, made a grand debut, attracting high industry attention. This system elevates the RV's energy storage system from the industry-standard 48V directly to an automotive-grade 400V voltage platform, making NEWGONOW the first domestic RV manufacturer to achieve this technological leap. The application of the 400V high-voltage platform fundamentally solves users' long-standing range anxiety, redefining the new standard for RV living power. This is the result of NEWGONOW's deep market insight and proactive exploration of cutting-edge technology, and a vivid practice of its corporate mission, "Building Good Cars for Family."

Ecological Closed-Loop: Beyond Manufacturing

As an industry leader, NEWGONOW has long moved beyond the role of a single manufacturer, proactively laying out the entire industry chain upstream and downstream. From R&D and manufacturing to platform operations, financial services, and campsite network construction, the Group has achieved complete coverage of its internal value chain, building a differentiated competitive moat. Among these, the "Go Wild Planet" one-stop RV travel platform has developed into an RV ecosystem platform with continuously expanding domestic influence, now empowering the product market in reverse through its ecological development model. Here, users can not only select and purchase vehicles but also access campsite recommendations, route planning, financial solutions, and other full-cycle services. This "Product + Service + Ecosystem" model is propelling NEWGONOW's continuous evolution from an RV manufacturer to an RV Lifestyle Operator.

Hit Product Born: LONGTREE 8 Validates "NEWGONOW Speed"

During the auto show, LONGTREE RVs' 2024 new model—the LONGTREE 8—became a hit product, with constant on-site inquiries and continuously rising orders, securing its position as the "Annual Star Model" in advance. This model is among the first domestic RV products built on the Iveco Daily chassis, featuring a dual-expansion design for spacious living and a comprehensive 12 kWh power solution. As the manufacturer that earliest brought the Iveco Daily chassis to mass production in the market, the rapid launch of the LONGTREE 8 fully validates NEWGONOW's super execution capability from market insight to product delivery, reflecting the Group's core strength in supply chain integration and R&D responsiveness.

2026, Setting Out Anew

Zhu Yang, head of NEWGONOW's domestic RV division, stated that in 2026, NEWGONOW will face the market with even greater vigor, strengthen communication and interaction with consumers, and create safe and comfortable RV travel experiences for users nationwide in ways that exceed market expectations.

Building Good Cars for Family, Making Travel Living Better. In 2026, NEWGONOW will continue to lead the new future of RVs with the power of its ecosystem, helping more people fall in love with RV life, making every departure full of anticipation.