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With the favorable policy wind arriving, NEW GONOW RV leads the automotive aftermarket's 'new blue ocean' through its full-industry-chain advantage.
Published on: 2026.06.24
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Recently, nine departments including the Ministry of Commerce jointly issued the Notice on Several Measures to Cultivate and Expand Automotive Aftermarket Consumption(hereinafter referred to as the "Notice"), rolling out 17 major measures across six key areas including automotive modification, RV camping, motorsports, and car rentals. This "Automotive Aftermarket 2.0" policy explicitly supports the development of the RV camping industry—from improving traffic access and upgrading campground services to driving manufacturing chain upgrades—injecting strong momentum into the RV sector.


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As a global leader in RV smart manufacturing and mobility ecosystems, and a front-runner in market share across Australasia, NEW GONOW RV (0805.HK) will leverage its full-industry-chain layout, global vision, and cutting-edge intelligent manufacturing capabilities to actively respond to the policy call, steering China's RV industry toward a new stage of high-quality development.


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Policy Breakthrough: From "Niche Hobby" to "Mainstream Choice"

The release of the Notice marks the arrival of systematic policy support for the RV camping industry. Addressing long-standing pain points such as "difficulty on the road, parking, and resupply," the policy makes clear: support local governments in optimizing RV road-traffic management; build a batch of high-standard, multi-functional RV campsites along scenic routes and in city outskirts, improving supporting services such as water/electricity supply, maintenance, and rescue; and allow dedicated RV parking spaces in urban public parking lots.

More importantly, the Notice lists "upgrading the RV manufacturing chain" as a priority, explicitly supporting the cultivation of leading enterprises with core technologies, full-chain integration capability, and international competitiveness, and guiding companies to develop RVs that are green, smart, lightweight, and senior-friendly—products aligned with market demand. This is undoubtedly a strong affirmation and policy boost for the strategic direction NEW GONOW has long upheld.


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NEW GONOW's Strength: A Full-Chain Ecosystem Precisely Aligned with the New Policy

Every focus point of the new policy finds an echo in NEW GONOW's industrial layout.

1. Deep in Smart Manufacturing — Product Matrix Fully Meets "Upgrade" Requirements

NEW GONOW has long built a full supply-chain system covering R&D, procurement, production, sales, and after-sales. Its three brand lines—Longcui (mass-market entry-level), DAIYU (premium experience), and Yuejie (custom off-road)—precisely cover diversified needs from entry to high-end. On the technology frontier, NEW GONOW is actively laying out new-energy RV tech and has taken the lead in integrating AI into manufacturing processes, highly consistent with the policy's green and smart orientation.


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2. End-to-End Customization for the New Wave of Personalized Consumption

The Notice encourages the development of automotive modification to meet personalized demand. One of NEW GONOW's core strengths is precisely its end-to-end custom service. From exterior aesthetics to interior layout and functions, customers can deeply participate in RV design, creating a "cozy home on wheels." This model perfectly fits the consumption-upgrading trend the policy guides.


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3. Industry + Operation: Building a Closed-Loop RV Ecosystem

The Notice strongly advocates improving supporting services such as RV campgrounds. NEW GONOW laid the groundwork long ago—its business extends to campground development and operation (e.g., the Quye Planet Campground in Xianju, Zhejiang), RV mobility service platforms, and RV financial services, forming an industrial closed loop from manufacturing and service to lifestyle. This "manufacturing + operation" whole-chain thinking feeds campground user feedback back into product iteration, creating a virtuous cycle and setting an industry benchmark.


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4. Rooted in China, Serving the Globe — Experience Feeding Back Domestic Growth

Through a unique model of "mature overseas market research + domestic-foreign co-R&D + domestic efficient manufacturing," NEW GONOW has accumulated rich product-definition and operational experience in the mature Australia–New Zealand market. Its smart manufacturing base in Tongxiang, Zhejiang, and assembly base in Melbourne, Australia, operate in efficient synergy. As the domestic policy environment clears, NEW GONOW will accelerate the introduction of high-quality RVs and proven ecosystem models validated overseas into the domestic market, helping elevate China's RV camping experience.


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Riding the Momentum: Bringing the Good Life Within Reach

The landing of the nine-ministry policy is a key watershed moment for China's RV industry as it shifts from sprouting expansion to standardized, scaled development. It formally designates RV camping as a new service-consumption growth area that the state will key cultivate, pressing the acceleration button for the industry.

As the first domestically listed RV enterprise on the Hong Kong stock exchange, NEW GONOW RV will firmly seize this policy-driven opportunity. Empowered by capital markets and global operational experience, it will continue increasing R&D investment in new-energy and smart RVs, iteratively upgrading smart manufacturing lines, and refining a full-chain nomadic ecology covering purchase, usage, camping, maintenance, and rental.


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In the future, RVs will no longer be a distant dream for the few, but an accessible, mobile lifestyle for millions of Chinese families. NEW GONOW RV will continue to play its leading-enterprise role, driving the quality upgrade of the domestic RV industry with its full-chain comprehensive strength—heading to the mountains and seas, free and unfettered, together with RV enthusiasts everywhere.